Overview of 2017

Across Atlantic Canada, coastlines and communities are being adversely affected by climate change, and as temperature, sea level and storm surge increase, mitigation and adaptation initiatives are being planned and implemented to navigate the impending storm. Dr. Ian Mauro and his multi-media research team used video to document this remarkable story of climate change in Atlantic Canada and conducted over 100 semi-structured interviews with stakeholders across the region, including: researchers, local and traditional knowledge holders, government officials and industry.

Using cutting edge multi-media research techniques, the objective of this project is to holistically assess and present the challenges and opportunities facing Atlantic Canadians, as their environment, cities and municipalities, and mechanisms for societal governance experience often immense and immediate climatic changes. The results of the project suggest four main thematic case studies – focused on climate, communities, mitigation and adaptation – and have produced this documentary and multi-media website to showcase the results. Given the high-impact nature of digital media, this project seeks to increase awareness and educational opportunities for Canadians, about the real world experiences of coastal communities, and how they are on the front lines of climate change and responding to it.


Atlantic Canada is comprised of four provinces, New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador. Over 2.3 million people live in urban areas and small communities along the coast, so it is no wonder that Maritime culture is so closely connected to the sea, with a span of more than 40,000 kilometers of predominantly rocky coastlinei. The region is also home to some of the highest tides in the world, specifically in the Bay of Fundy. With more extreme weather, decreasing sea ice cover, increasing storm surges, sea level rise and erosion rates, Atlantic Canadians are feeling the impacts of climate change and realizing the necessity of mitigating greenhouse gases and increasing adaptive capacity. Important programs, at the national and provincial levels, are helping to implement these changes in communities across the region.


Atlantic Canada has a mixed economy, with larger industrial centers such as St. John’s, Halifax, Charlottetown, and Fredericton, as well as smaller communities that often engage in forestry, fishing and agricultural enterprise. While all coastal communities are affected by and on the frontlines of climate change, this project was specifically interested in land-based communities, given their extensive local knowledge and experience observing the environment, weather and larger climatic patterns.

The project also included climate change researchers, government officials and industry, given the diversity of studies and municipal and corporate planning initiatives taking place across the region, largely coordinated through the RAC network. By focusing on local, expert, governance and industrial knowledge, this project holistically assessed climate change vulnerabilities and adaptive responses, and documents, integrates and communicates these findings using video. This video-based methodology is ideal for both research and educational purposes.


Over the past year Dr. Mauro and his team collected 107 semi-structured video-based interviews across all four Atlantic Canadian provinces (Figure 1). Interviews were conducted within a year timeframe, from November 2011 to August 2012, using a pace and approach that combined techniques of Rapid Rural Appraisalv and risk analysisvi. The project included a diversity of stakeholders across the region (n=107), such as local knowledge holders (n=69), researchers (n=25), government officials (n=9) and industry (n=4). All interviews were recorded using professional high definition video and audio equipment and participants were informed about and consented to this approach.

Interviews were largely conduced at participant’s resident or place of work, allowing for a comfortable atmosphere for discussion, and visual context to be built into the data collection process and outcomes. Interview questions focused on climate change impacts and adaptive responses and, given the semi-structured nature, participants were encouraged to guide discussion into topics relevant to their knowledge, experience and expertise.

As interviews were collected, they were clipped, coded and organized into themes using a combination of content analysisvii and social science video research methodsviii, which Mauro has helped to pioneer, and has used extensively on other documentary research films about biotechnology and sustainable agricultureixand Arctic climate changex. Similar to grounded theoryxi, the meta-narrative emerged from interview data, and the voices and perspectives of participants generated the storyline instead of a script or directorial decisions of the video researchers (Figure 2). All video editing was completed with Adobe Premiere Pro software.

The results of the project suggest four main thematic areas: climate, communities, mitigation and adaptation. These results are featured in the 60-minute documentary “Climate Change in Atlantic Canada” that will be released in the fall of 2013. The trailer for the film is available here

Discussion, Summary, and Usage

Atlantic Canadians are beginning to realize the importance of climate change mitigation and adaptation, as they are seeing and experiencing impacts on their coastlines and within their communities. Given the large-scale nature of this multi-media project, with over 100 video-based interviews across various stakeholder groups, this research holistically presents the state of knowledge and action regarding climate change in Atlantic Canada. Our innovative digital approach and associated film and website encourages public education and awareness about climate change and will hopefully contribute to discussion and capacity building.

To facilitate this discussion, we have set up a Facebook page and comments page for this project, and encourage you to follow along, provide comments and talk about your own personal experiences and/or relevant initiatives. We have also created an “extras” page, on the website, which collates relevant news, resources and project updates so you can learn more and find out about important opportunities related to climate change across the region.

We encourage widespread use of our multi-media materials, and think that they will be useful to researchers, educational institutions, and the public at large in Canada and around the world. To organize a screening or purchase the film, please contact our distributor Wanda Vanderstoop at VTAPE at distribution@vtape.org

Works Cited and Bibliography

Environment Canada. Celebrating our coastlines from rivers to oceans. 2012. http://www.ec.gc.ca/envirozine/default.asp?lang=en&n;=82B538B3-1.

iiAtlantic Climate Adaptation Solutions Association. Regional Adaptation Collaborative (RAC). http://atlanticadaptation.ca/program

iiiNatural Resources Canada. Regional Adaptation Collaboratives: Facilitating Regional Adaptation Planning and Decision-Making. 2011. http://www.nrcan.gc.ca/earth-sciences/climate-change/community-adaptation/regional-collaborative/48

ivNatural Resources Canada. Regional Adaptation Collaboratives: Facilitating Regional Adaptation Planning and Decision-Making. 2011. http://www.nrcan.gc.ca/earth-sciences/climate-change/community-adaptation/regional-collaborative/48

vChambers, R. 1997. Whose Reality Really Counts: Putting the First Last. Intermediate Institute.

viLazo, J.K, Kinnell, JC. And A. Fisher. 2000. Expert and layperson perceptions of ecosystem risk. Risk Analysis, 20, 179-194.

viiMaxwell, J. 2012. Qualitative Research Design: An Interactive Approach, Third Edition. Thousand Oaks, CA: Sage Publications.

viiiHaw, K. and M. Hadfield. Video in Social Science Research: Functions and Forms. New York: Routledge.

ixMauro, I.J., McLachlan, S.M. and J. Sanders. 2005. Seeds of Change: Farmers, Biotechnology and The New Face of Agriculture. Available at: www.seedsofchangefilm.org

xKunuk, Z. and I.J. Mauro. 2010. Qapirangajuq: Inuit Knowledge and Climate Change. Available at: www.isuma.tv/ikcc

xiCharmaz, K. 2006. Constructing Grounded Theory: A Practical Guide through Qualitative Analysis. Thousand Oaks, CA: Sage Publications.

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